Kotak Mutual Fund Launches Choti SIP

Mumbai: Kotak Mahindra Asset Management Company Ltd (KMAMC), the Asset Manager for Kotak Mahindra Mutual Fund (KMF) has launched the Choti SIP. This initiative enables new investors to invest via Systematic Investment Plans (SIPs) with a minimum amount of Rs250.

The investor must not have previously invested in mutual funds (SIP or Lumpsum) at the industry level. The investor must invest in the Growth Option and commit to a minimum of 60 instalments on a monthly basis. The payment of instalments should be made through NACH or UPI auto-pay only.

Nilesh Shah, MD, KMAMC, said: “Only about 5.4 crore unique investors of India’s population are mutual fund investors—leaving a massive, untapped opportunity for penetration and bringing the Indian saver closer to financial freedom. “SIPshave been an excellent way to bring new investors and kick-start their mutual fund journey. With the launch of Choti SIP, a new investor can begin their wealth creation journey with a minimum amount of Rs. 250. We can call it ‘Choti Rakam – Bada Kadam’.”